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Crafting a strong story comes from thoughtful decisions while preparing, during production, and in post. KNOW is composed of two different seminars to help cover all the stages of filmmaking; The Filmmaking Seminar and The Editing Seminar.

The Filmmaking Seminar

Features 4 modules aimed at helping the hobbyist, photographer, beginner, or professional cinematographer understand filmmaking techniques at a deeper level.

Module 1: What is a Story?
The first step in being a strong storyteller is being able to identify what a story actually is, as well as what makes for a strong story. How do we then take who we are and use that to tell our stories in a way we connect with? What techniques can we use to discover and develop the stories we want to tell? In this module, we explore a wedding example as well as a commercial example, comparing the two and discussing similarities and differences in the approach to storytelling.

Module 2: Lenses, Composition, and Camera Movement
How does your lens choice, how you compose your image, or how you move your camera relate to the story you are trying to tell? What is the difference between telling a story and telling a story effectively?

Module 3: Light and Lighting
Understanding the basic properties of light and how to work with it in any situation. Simple-to-advanced interview lighting. Lighting any scene: from a short to a wedding.

Module 4: Audio
Understanding lav mics, boom poles, shotgun mics, both on or off camera, and field recorders. Knowing how to capture the audio that you need for your story properly and effectively.

The Filmmaking Seminar Schedule
09:00 - 09:15 Welcome!
09:15 - 09:30 Let's roll
09:30 - 10:50 Storytelling
10:50 - 11:00 Break
11:00 - 12:45 Camera + lens choice for story
12:45 - 13:30 Lunch, hands-on interaction with gear (meal not provided)
13:30 - 14:30 Movement for the right moment
14:30 - 14:40 Break
14:40 - 15:50 Lighting and motivation
15:50 - 16:00 Break
16:00 - 16:45 Audio for maximum impact
16:45 - 17:00 Q&A

The Editing Seminar

How long do you hold a shot?
How long should a sequence live on screen?
What emotions can the color cyan evoke when placed in the shadows of an image?
How do you balance audio for maximum impact?

The editing seminar is aimed at helping the seasoned professional, photographer, or hobbyist understand the tremendous potential of storytelling in post. Go beyond what you'd "normally do" or what people "expect of you" and edit with a deeper purpose. Consider the individual elements of the story and how you will complement them through shot length, sequences, seamless transitions, and countless other editing techniques.

Come away with a vast collection of tools to tell deeper, more meaningful stories, while halving your time behind the computer!

The Editing Seminar Schedule
19:00 - 21:00 Editing

Question or Comment?

Please contact us by e-mail at or by phone at (202) 448-2895.

Content copyright © 2012 stillmotion and Monte Zucker Photographic Education.